Martin
Cheadle
BA(Econ) FCA
Senior Partner
Alistair
Peake
BA(Hons) FCCA
Partner
Martin established the practice back in 1984 after qualifying as a Chartered Accountant with one of the large national firms.
Following qualification, he left practice to spend 5 years in industry, as the Financial Director of a group of Companies in the construction industry – an experience that has proved to be invaluable as a subsequent advisor to Owner Managed Businesses and one that sets him apart from most other accountant advisors.
Martin’s advice is always commercially based, having identified his client’s key objectives and requirements so as to enable them to achieve their goals. He is responsive to his client’s needs and the contribution he brings often makes him a key player in their strategic team.
Alistair joined Cheadles in 1996 after graduating from Wolverhampton University with a Business Studies honours degree. He qualified as a Chartered Certified Accountant in 2000 and became a partner in 2009.
Alistair’s positive and creative thinking is a huge asset to both the firm and the clients who seek his help developing their own businesses. He is also a strong advocate of cloud accounting and the real benefits it can bring.
Alistair works with clients in many sectors including residential care and a variety of technological niches. He has a strong knowledge on technical accounting, taxation and business development issues for small to medium sized businesses.
In his spare time, Alistair can often be found running on Cannock Chase and is a born petrol head.
Sarah joined Cheadles in 2009 after gaining ten years’ experience in a large practice as a client manager, working on a varied portfolio of clients. She qualified as a Chartered Certified Accountant in 2001. Sarah prides herself with offering practical advice to owner managed businesses, and strives to provide full and efficient compliance service.
Sarah works in many sectors, but has a keen interest in building and manufacturing businesses. She has developed a strong knowledge of software solutions that can help in this sector, in particular, dealing with stocks and work in progress.
Sarah’s work ethic allows her to always make herself available to her clients to deal with every aspect of running their business whether it’s something small or something more technical. She enjoys helping clients achieve their full potential by offering practical and technical advice.
In her spare time, Sarah acts as Chair in the PTA at the school her son attends, helping to raise funds for school equipment. She is also a Foundation Governor at the school, a role which is varied and fulfilling. She is a keen supporter of her son’s football team, and can often be seen on a frosty Sunday morning watching the games, after which she then bakes at home with her daughter.
